Facebook Warned It May Lose A Key Seal Of Approval For Ad...
Facebook's shares were down about 2% at $200.56 in afternoon trading.
The media industry's measurement watchdog has warned Facebook it could be denied accreditation due to deficiencies in how it reports on the effectiveness of advertising on its products, according to the report. website
The company failed to address advertiser concerns arising from a 2019 audit, concerning how Facebook measures and reports data about video advertisements, the Journal reported, citing a notice from the Media Rating Council (MRC).
"These exchanges are part of the audit process. We will continue working with MRC on accreditation, as we have since 2016," a Facebook spokesperson said.
MRC did not immediately respond to a Reuters request for comment. (Reporting by Akanksha Rana in Bengaluru; Editing by Shounak Dasgupta)